The EU Packaging and Packaging Waste Regulation is reshaping how companies collect, document and prove supplier compliance. This guide cuts through the complexity — with real answers to real questions from procurement and operations professionals.
The EU Packaging and Packaging Waste Regulation (PPWR) is one of the most consequential pieces of supply chain legislation to come from Brussels in a decade. It replaces the 1994 Packaging Directive and introduces binding targets for recycled content, reusability, and waste reduction — with real enforcement consequences for companies that cannot prove compliance.
Unlike its predecessor, PPWR reaches directly into your supply chain. If your suppliers provide packaging, or if your products are sold in packaging in the EU, you need structured data: material composition, recycled content percentages, supplier declarations — and you need to be able to prove it on demand.
This guide focuses on the practical supply chain implications: what data you need, from whom, by when, and how to build a process that holds up as requirements evolve.
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